During Week 2, each of you will read the case summary and…

 During Week 2, each of you will read the case summary and…

During Week 2, each of you will read the case summary and…

During Week 2, each of you will read the case summary and accompanying

character descriptions and write a one- to two-page Word document (.docx) outlining the rationale for conducting research, along with two secondary sources you would like to use for this project and two types of primary research you recommend conducting. For a real-life scenario, read the following article available on the Florida Citrus Mutual website: http://flcitrusmutual.com/render.aspx?p=/news/bradentonherald_tropicana_022409.aspx. Gagliano, G. (2004). Tropicana backs off new packaging plan. The Bradenton Herald. Note to the student: You are being graded on your demonstration of reasoning, critical thinking, and analytical abilities in applying what you are learning about market research. If you use your text or outside sources of information, please provide in-text citations and references using APA formatting. http://flcitrusmutual.com/render.aspx?p=/news/bradentonherald_tropicana_022409.aspx http://vizedhtmlcontent.next.ecollege.com/ec/Courses/13775/CRS-DVUO-2148869/CourseDevelopment/MKTG570/JUL13/media/MKTG570%20W2%20You%20Decide%20Transcript%20.pdf

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