Name three elements that define the Doritos Target Audience? 2).

Name three elements that define the Doritos Target Audience? 2).

Name three elements that define the Doritos Target Audience? 2).

Name three elements that define the Doritos Target Audience?

2) Where is the geographic focus for the Doritos’s plan?

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3)_________________________ is the campaign’s Gross Total Budget.

4) What Media carries the largest Share?

 

5) For the largest Media category, what is the percentage of “Share “ of that media against the total market? ______________________

6) In Touch Magazine have 8 full-page ads in the weekly August and September issues.   What promotional element sets this publication apart from the other magazines?

 

7) How much does one full-page ad cost in US Weekly?

 

8) Why does Doritos want to partner with NCAA Football?

 

 

9) Which Cable Network is better suited for Doritos – Nickeledon or ABC Family Channel?

 

 

10) Name three grocery chains that will carry the In Store Media Elements of the campaign.