These multiple choice reading questions belong to the following…

These multiple choice reading questions belong to the following…

These multiple choice reading questions belong to the following…

These multiple choice reading questions belong to the following readings:

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Shapiro, C. and Hal Varian (1999), “Information rules: a strategic guide to the network economy“, http://faculty.csuci.edu/minder.chen/MBA550/reading/hal-varian-information-rules-chapter-1.pdf (Links to an external site.) ; http://www.uib.cat/depart/deeweb/pdi/acm/arxius/premsa/information-rules%20VARIAN%20SHAPIRO.pdf (Links to an external site.) Read Chapter 1.

Castells, M. (2010). The Rise of the Network Society: The Information Age: Economy, Society, and Culture.Volume I (2nd ed.). Wiley-Blackwell. http://samples.sainsburysebooks.co.uk/9781444310146_sample_415190.pdf (Links to an external site.) Read Preface to the 2010 Edition of The Rise of the Network Society

Flag this Question Question 10.3 pts The relative cost structure of producing information consists of

low fixed costs and low marginal costs
high fixed costs and low marginal costs
high fixed costs and high marginal costs
low fixed costs and high marginal costs

Flag this Question Question 20.3 pts The fact that “a wealth of information creates a poverty of attention” creates the much-cited information overload. Shapiro and Varian say that in the arising Economics of Attention, companies use all but the following strategies to confront this scarcity of attention:

designing information products that are highly customize
prohibiting the consumption of information products from others
making products incredibly cheap or giving them away for free

Flag this Question Question 30.3 pts Manuel Castells claims that the global financial crisis around 2008 was due to a variety of factors. He includes all but the following:

new technologies made possible the calculation of numerous exotic financial products
the size of the U.S. government, which is too big to fail and should be made leaner
globally interconnected financial markets with digital transactions effected at lightning speed
global liberalization and deregulation of financial markets, which overwhelms the regulatory capacity of national regulators

Flag this Question Question 40.3 pts Manuel Castells coined the concept of the “space of flows” in the digital age. He argues that the increasing importance of the space of flows leads to the end of cities, as advanced telecommunications make the spatial concentration of people and activities unnecessary,

False, he argues that the space of flows increases the importance of the global networking logic, leading to a concentration in metropolitan regions
True, he argues that with modern telecommuncation there is no need to live in cities as what matters, because what matters is the flow of information

Flag this Question Question 50.3 pts Manuel Castells coined the concept of “timeless time” in the digital age, by which he refers to

systemic perturbation in the sequential order in the information age
the unimportance of time in the information age
the fact that nobody has time in the information age, due to the information overload