Trademarks can be lost if they become generic terms for a product…

Trademarks can be lost if they become generic terms for a product…

Trademarks can be lost if they become generic terms for a product..

Trademarks can be lost if they become generic terms for a product.

We have a number of them already in our vocabulary—Kleenex (instead of tissue) and Jell-o (instead of gelatin). What product names can you think of that are in danger of becoming generic terms? Give me a few examples and then give suggestions of how these trademarks could be protected.

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