What theories should I look at in order to effectively persuade a…

What theories should I look at in order to effectively persuade a…

What theories should I look at in order to effectively persuade a…

I’m currently looking involved in a Persuasion course that requires

us to determine a good persuasion theory to use on a group of people. What theories should I look at in order to effectively persuade a group of freshman college students? Currently I know the ELM, the HSM, and the Uni-model of persuasion.

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